Leading mobile entertainment company reaches top web and mobile rankings, rounds out management team

Deerfield Beach, FL – Myxer, the leader in ad-supported mobile entertainment, announced today a series of milestones and organizational updates in support of their expanded offerings to consumers, advertisers, and content providers.

• Growth Milestones: Since announcing the one million user mark in June 2007, Myxer has become the largest and fastest growing provider of mobile entertainment, such as ringtones, wallpapers, video, and games, in the U.S. today. In the last 18 months Myxer has grown from:
  • 1 million users to 15 million users
  • 300K content items to 1.7 million items
  • 10,000 content providers to 100,000 content providers
• Market Rankings:Myxer has recently received a Nielsen Mobile ranking of #4 in top SMS traffic, after Google, 4Info and American Idol; a HitWise ranking of #2 for Mobile Phone Entertainment Websites; and Myxer is listed as one of the top 500 websites in the U.S. by Alexa.
• New Executive Hires/Updated Management Team:  Myxer has rounded out their management team with two new executive hires, Tom Severson, CFO and Roger Pavane, EVP of Sales.  Tom was most recently the CFO of Nicklaus Companies,  and brings over 20 years of financial executive experience from companies like Ion Networks, Sinclair Broadcasting Group, KPMG Peat Marwick, and Deloitte and Touche.  Roger Pavane is a senior sales executive with a proven track record of success and over 17 years of experience in interactive media, mobile and wireless.  Recent roles have included Chief Revenue Officer at 1Rage Mobile Media,  and Senior Vice President of Liberty Media.The executive team is now comprised of Myk Willis, Founder and CEO; Scott Kinnear, President and Chairman of the Board; Steve Spiro, VP of Marketing; Jeff Sass, VP of Business Development; Bill Madden, VP of Engineering; Marsha Creely, Copyright Compliance Officer; and now Tom Severson, CFO; and Roger Pavane, EVP of Sales.

“We have a passion for delivering an outstanding consumer experience to our millions of users,” said Myk Willis, Founder and CEO of Myxer. “By keeping that ever-important goal at the forefront of our business, we’ve been able to grow at an incredible rate, work with the best content, brand and advertising partners in the market, and expand our web to mobile offerings to virtually every part of the mobile value chain.  With our top-notch executive team in place, Myxer is set  to reach new heights in helping to define what we call the new mobile economy.”

About Myxer
Myxer is the largest and fastest growing site for ad-supported mobile entertainment — with over 15 million users, more than 32 million mobile downloads a month, and a catalog of over 1.7 million ringtones, wallpapers, videos and games.  At www.myxer.com there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.  Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.

Myxer and the Myxer logo are trademarks of Myxer Inc.

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Media Contact:
Monica Rohleder (for Myxer)
Signal Rock Communications
847.606.1973
monica@signalrockcomm.com