Unique targeting service offers advertisers on the web and mobile web the flexibility and power to selectively target key audiences among Myxer’s community of 14 million members 

Deerfield Beach, FL – October 28, 2008 – Myxer, the leader in ad-supported mobile content, today announced that their Bullseye hyper-targeting service, for advertisers and agencies, has been selected by the Moroch ad agency for use in McDonald’s new integrated web to mobile campaign.  This new service provides for significantly improved ROI, by including targeting criteria such as geography, gender, age, music genre preferences, and mobile preferences - - for both web and mobile web campaigns.

 “Myxer has been the perfect solution for our integrated McRib marketing campaign for McDonald’s, as they provide a one-stop shop for both web and mobile marketing,” said Shawn Gurn, Associate Media Director for Moroch.  “By being able to hyper-target our audience we’re able to truly reach our client’s customers in a very focused and cost-efficient manner.”

“Our Myxer community of millions and our targeting ability are a great fit for advertisers  like McDonald’s,” said Myk Willis, CEO and Founder of Myxer.  “We’re able to provide them with the critical web to mobile integrated advertising that is often times not available in one place, as well as leverage our huge database of consumer information to help them carefully target their campaign per audience.”

In recent months, Myxer has worked with dozens of high-visibility advertisers to incorporate elements of the Bullseye advertising service into their overall campaigns, including AT&T Wireless, ABC Family, The U.S. Army, CW Networks, SCION, 20th Century Fox, and Warner Home Entertainment.  To receive a free sample of the McDonald’s campaign mobile content, text MCRIB to 69937 (MYXER) and visit www.myxer.com/advertise for program details.

About Myxer
Myxer is the largest and fastest growing site for ad-supported mobile content — with over 14 million users, more than 22 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers, videos and games.  At www.myxer.com there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.  Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention. To learn more and see some of the exciting applications, go to demo.myxer.com.

Myxer and the Myxer logo are trademarks of Myxer Inc.

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Media Contact:
Monica Rohleder (for Myxer)
Signal Rock Communications
847.606.1973
monica@signalrockcomm.com