Campaign provides 1,000 independent cell phone retailers in the U.S. with $5,000 each of online advertising at Myxer.com 

Deerfield Beach, FL – October 13^th, 2008 – Myxer, the leader in ad-supported mobile content, today launched their $5 Million Giveaway Campaign, offering $5,000 worth of free online advertising to 1,000 independent cell phone stores – totaling $5 million over the next 12 months.  This is the first in a series of programs Myxer will launch to support wireless carriers and cellphone retailers to help boost data plan sales, which are becoming an increasingly important component of mobile industry revenue. 

The online advertising giveaway includes banner creation, banner placements and more and is targeted towards each cell phone store’s specific geographic area. In exchange, participating retailers promote Myxer in-store via countertop displays. 

“The $5 Million Giveaway Campaign is a win-win situation – independent cell phone stores get free online advertising and Myxer extends its brand reach to 1,000 new retail locations and helps create a larger total available market for high quality mobile content,” said Myk Willis, CEO of Myxer.  “Our goal is to leverage the popularity of Myxer.com to help independent retailers and wireless carriers increase sales of data plans via ad-supported mobile content.” 

Stores will be selected on a first-come, first-serve basis until 1,000 stores have joined the program.  Given the phenomenal response to the recent beta rollout, it is expected that all of the allocated campaign dollars will be claimed by December 1^st, 2008.

“We partnered with Myxer last month and have seen great results from the advertising from their site.” said Frank Brady, Store Manager for Airwave Wireless, Inc. “We have also seen an increase in the amount of data plans and premium web-based features being activated, as customers are eager to utilize this excellent free service for ringtones, wallpapers, videos, games and so much more.”

“The future of the Internet is the Mobile Web.  Myxer and other high quality mobile content providers and services will clearly benefit from higher Mobile web adoption rates,” continued Willis. “Creative programs like our $5 Million Giveaway are just one way to encourage the adoption of the mobile Internet and moving forward we’ll continue to bring mutually beneficial programs to carriers,retailers, handset manufacturers and others.” 

$5 Million Giveaway Campaign Sign-Up Details
Interested parties can learn more about the program by:
1) Visiting the Myxer booth (#420) at the Wireless Dealer Expo at the Sands Convention Center
in Las Vegas, Nevada on October 13-15, 2008
2) Sending an email to promo@myxer.com
3) Contacting Jason Kryshka or Andrew Coury at 954.360.0360

About Myxer
Myxer is the largest and fastest growing site for ad-supported mobile content – with over 14 million users, more than 22 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers, videos and games.  At www.myxer.com there are no hidden costs, no subscription fees and no surprises.  For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider or mobile device being used.   Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention.  To learn more and see some of the exciting applications, go to demo.myxer.com 

Myxer and the Myxer logo are trademarks of Myxer Inc. 

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Media Contact:
Monica Rohleder (for Myxer)
Signal Rock Communications
847.606.1973
monica@signalrockcomm.com