Myxer Teams With The Orchard to Create One of the Largest Mobile Content Offerings in U.S.
July 10th, 2008Myxer to add over 1 million new ringtones from thousands of well-known Orchard artists to its website
and mobile web catalog
Deerfield Beach, FL - Myxer, the leader in ad-supported mobile content, today announced a new
distribution partnership with The Orchard, a global leader in digital music and entertainment,
that will add over 1 million new ringtones to Myxer’s already unprecedented mobile content library,
available at www.myxer.com.
Using its patent-pending ringtone creation technology, Myxer will convert the tracks from The Orchard’s
catalog of 1.1 million songs into premium ringtones via an automated process. Available to the Myxer
community of over 11 million users, the new content will come from a wide variety of The Orchard’s labels
partners including Definitive Jux, Park the Van, DIM MAK, BCD Music Group, Nuclear Blast, Greensleeves,
Musart/Balboa and many more. Ringtones will feature artists from around the world, spanning every genre
and era.
Myxer’s goal is to make it incredibly easy for people to get the mobile content they want, when they want
it, period,” said Myk Willis, CEO of Myxer. “And our new partnership with The Orchard helps us further that
mission. By providing a variety of mobile content delivery options for artists we’re able to continue expanding
our offerings, giving our ever-growing mobile community a new level of high-quality music options.”
Myxer and The Orchard will also be adding select ad-supported ringtones promoting key Orchard artists to fans,
available for download at www.myxer.com
(rated one of the top 400 websites in the U.S. by Alexa). These offerings will be made available as Myxer’s
special “picks of the day,” which currently generate between 5 and 15 thousand downloads per day.
“Myxer’s dynamic consumer community and proven technology have made them leaders in the mobile space and
we’re excited to work with them to promote our artists,” said Greg Scholl, President and CEO of The Orchard.
About Myxer
Myxer is the largest and fastest growing site for free ad-supported mobile content — with over 11 million
users, more than 20 million mobile downloads a month, and a catalog of over 1 million ringtones, wallpapers,
videos and games. At www.myxer.com there are no hidden costs, no subscription fees and no surprises.
For content providers, advertisers and consumers, Myxer’s mobile platform enables radically simple and
quick delivery of content, or customized Web to mobile ad campaigns, regardless of the service provider
or mobile device being used. Named 2008 “Key Market Enabler in U.S. Mobile Advertising” from Frost & Sullivan
as well as Best Music Service at the 2008 Mobile Entertainment Forum and Best Consumer Messaging Application
at the Global Messaging Awards 2008, Myxer’s unique solutions continue to capture global and national attention.
To learn more and see some of the exciting applications, go to
demo.myxer.com
Myxer and the Myxer logo are trademarks of Myxer Inc.
Media Contact:
Sharen Santoski (for Myxer)
Signal Rock Communications
847.312.0806
sharen@signalrockcomm.com